Asiya Bakht
Jun 11, 2009

T-System kicks off inaugural campaign at Changi Airport

SINGAPORE - German IT-services giant T-Systems has launched its inaugural campaign at Singapore's Changi Airport in conjunction with out-of-home company Eye.

T-System kicks off inaugural campaign at Changi Airport
Having recently announced a bold expansion plan into the Southeast Asian region, T-Systems has chosen to establish its presence at Changi due to the high number of business decision makers travelling within the airport and the target region.

“Eye has made stand-out site recommendations based on the countries that we wish to target and Changi Airport is a logical location to address key business decision makers. Utilising Formula 1-related creative, we see out-of-home as an excellent medium to create impact,” said Alexis Lynn Oh, senior communications manager of T-Systems Singapore.

T-Systems’ campaign coincides with the Infocomm Media Business Exchange trade event, Asia’s largest for the telecommunications and technology sector, which will be held in Singapore from 15 to 19 June.

Related Articles

Just Published

11 hours ago

Omnicom set targets to cut staff costs by 10 per cent

Omnicom Group set targets to reduce its total staff compensation bill by 10 per cent ahead of its proposed acquisition of Interpublic Group (IPG), PRWeek has learned.

18 hours ago

The AI-powered imperative: How marketers can reach ...

As AI flips search and viewing habits, Google Singapore’s Ben King breaks down what marketers need to do to keep up and stay relevant.

18 hours ago

Meet Lemon Man, Cass Beer's new mascot

In its latest work since opening a new Singapore office, GUT unveils a brand platform for Korean beer Cass, spotlighting its lemony range.

18 hours ago

Ogilvy unifies social media offering in 16 APAC markets

In a major overhaul, Ogilvy has consolidated its expertise across 16 markets with 550 specialists to streamline social marketing. Jeremy Webb will lead the offering.