The TVC, radio and print ad, lead by M&C Saatchi Kuala Lumpur, offers information on the latest Celcom 1+5 supplementary postpaid plan, with a twist.
The TV commercial is set in a maternity ward and opens with babies speaking in adult voices, casually chatting about the new Celcom plan. According to the baby, the families doting over the new borns are so excited because they are on the 1+5 plan.
The creative team at M&C Saatchi said the entire commercial was shot with real babies, and the realistic mouth movements was created using the latest in computer graphic imaging and facial animation technology. “The kind used in movies out of Hollywood,” they pointed out.
Credits:
Project Baby Talk
Client Celcom Axiata Bhd
Creative agency M&C Saatchi Kuala Lumpur
Executive creative directors Henry Yap
Art director Jeff Ooi
Copywriter Kenneth Menon
Agency producer Evelynn Tan
Media agency Zenith Media
Production company Passion Pictures
Exposure Television, print, radio
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