Publicis Groupe's JimenezBasic and Publicis Manila were the top winners at the Tambuli Awards, winning 18 trophies including the coveted Carmencita Esteban Platinum Award, for its 'Kainang Pamilya Mahalaga' campaign for Monde Nissin.
Commented Kevin Ramsey, chief executive officer at Publicis Asia Pacific, "These awards are an outstanding tribute to our client partnerships and our shared success in building brands. Congratulations to everyone who made this possible".
In its fourth year of running, Tambuli Awards honours the year's best advertising campaigns that have valued both business results and socially relevant marketing communications.
The only other Gold Award winner for the night was Leo Burnett Manila for Earth Hour 2009.
This year Tambuli Awards received close to 150 entries in its nine categories, the details of which are listed as below. Started in 2005, this bi-annual event will become an annual event from this year onwards.
BEST ESTABLISHED PRODUCT BRAND CAMPAIGN
BRONZE WINNERS
Make More Memories
Agency: Publicis JimenezBasic
Client: Unilab Nutritionals, Inc.
Laki sa Gatas Nutrition Education Advocacy
Agency: Publicis Manila
Client: Nestle Philippines, Inc.
Perfect Moments
Agency: McCann Worldgroup Philippines, Inc.
Client: Nestle Philippines, Inc.
Ginang Alaska
Agency: Lowe, Inc.
Client: Alaska Milk Corporation
SILVER WINNERS
Check the Label
Agency: Publicis Manila
Client: Nestle Philippines, Inc.
Milo "Building Champions in Life" Campaign
Agency: Publicis Manila
Client: Nestle Philippines, Inc.
Modess Angels
Agency: BBDO Guerrero/Proximity Philippines
Client: Johnson and Johnson Philippines, Inc.
GOLD WINNER
Kainang Pamilya Mahalaga/Bisyo
Agency: Publicis JimenezBasic
Client: Monde Nissin Corporation
BEST INNOVATIVE & INTEGRATED MEDIA CAMPAIGN
BRONZE WINNERS
Coca-Cola Open Happiness Multi-serve Campaign
Agency: McCann Worldgroup Philippines, Inc.
Client: The Coca-Cola Export Corporation
Dare to Start Zero
Agency: Leo Burnett Manila
Client: The Coca-Cola Export Corporation
National Bookstore: Project Aklat
Agency: Touch DDB Philippines
Client: National Bookstore
Lola Techie
Agency: BBDO Guerrero/Proximity Philippines & GeiserMaclang Marketing Communications, Inc.
Client: Bayan Telecommunications
Ako Mismo
Agency: Tribal DDB
Client: PLDT-SMART Foundation
Tipid-Sulit 'Pinas! Launch
Agency: DRAFTFCB Philippines, Inc.
Client: Smart Communications, Inc.
Jollitown
Agency: McCann Worldgroup Philippines, Inc.
Client: Jollibee Foods Corporation
GOLD WINNER
Earth Hour 2009
Agency: Leo Burnett Manila
Client: WWF-Philippines
BEST FAMILY ORIENTED BRAND CAMPAIGN
BRONZE WINNERS
Giving Tree Campaign
Agency: Publicis JimenezBasic
Client: Jollibee Foods Corporation
Kainang Pamilya Mahalaga/ Bisyo
Agency: Publicis JimenezBasic
Client: Monde Nissin Corporation
National Bookstore Project Aklat
Agency: Touch DDB Philippine
Client: National Bookstore
Reinvigorating the Landline
Agency: DM9JaymeSyfu
Client: Philippine Long Distance Telephone Company
SILVER WINNERS
Bulilit
Agency: Leo Burnett Manila
Client: Vistaland & Lifescapes Inc.
Coca-Cola Open Happiness Multi-Serve Campaign
Agency: McCann Worldgroup Philippines, Inc.
Client: The Coca-Cola Export Corporation
Dasal
Agency: McCann Worldgroup Philippines, Inc.
Client: Globe Telecom
Ginang Alaska
Agency: Lowe, Inc.
Client: Alaska Milk Corporation
Magnifico
Agency: Publicis JimenezBasic
Client: Monde Nissin Corporation
Nestle Ice Cream SORBETES- Bringing Filipino Families Closer
Agency: Publicis Manila
Client: Nestle Philippines, Inc.
Hilo
Agency: DM9JaymeSyfu
Client: Smart Communications, Inc.
Shirley
Agency: Publicis JimenezBasic
Client: NutriAsia Inc.
BEST SMALL BUDGET SERVICE BRAND CAMPAIGN
BRONZE WINNER
In the Midst of the Aftermath of Typhoons Ondoy and Pepeng, The Filipinos' Bayanihan Spirit Continues to Thrive
Agency: DDB Philippines
Client: Golden Arches Development Corporation
SILVER WINNER
Earth Hour 2009
Agency: Leo Burnett Manila
Client: WWF-Philippines
BEST IN CREATIVE IDEA & EXECUTION
BRONZE WINNERS
Home
Agency: Publicis Manila
Client: Nestle Philippines, Inc.
Lola Techie
Agency: BBDO Guerrero/Proximity Philippines & GeiserMaclang Marketing Communications, Inc.
Client: Bayan Telecommunications
Modess Angels
Agency: BBDO Guerrero/Proximity Philippines
Client: Johnson and Johnson Philippines, Inc.
Tipid-Sulit 'Pinas! Launch Campaign
Agency: DRAFTFCB Philippines, Inc.
Client: Smart Communications, Inc.
SILVER WINNERS
AHON
Agency: BBDO Guerrero/Proximity Philippines
Client: Adboard
Ako Mismo
Agency: Tribal DDB
Client: PLDT-SMART Foundation
BEST TEENS BRAND CAMPAIGN
BRONZE WINNERS
100% Tea. 100% On.
Agency: Leo Burnett Manila
Client: The Coca Cola Export Corporation
Dare to Start Zero
Agency: Leo Burnett Manila
Client: The Coca Cola Export Corporation
Kahit Sino, Mix Mo
Agency: Publicis Manila
Client: Nestle Philippines, Inc.
Project Hit/ Teens
Agency: Publicis JimenezBasic
Client: Jollibee Foods Corporation
BEST ESTABLISHED SERVICE BRAND CAMPAIGN
SILVER WINNERS
Giving Tree Campaign
Agency: Publicis JimenezBasic
Client: Jollibee Foods Corporation
BEST MEDIA INITIATED CAMPAIGN
SILVER WINNERS
Boto Mo, Ipatrol Mo, Ako ang Simula
Client: ABS-CBN Broadcasting Corporation
Bro, Ikaw ang Star ng Pasko
Client: ABS-CBN Broadcasting Corporation
Toblerone's National Thank You Day
Agency: GeiserMaclang Marketing Communications, Inc.
Client: Kraft Food Philippines Inc.
BEST SMALL BUDGET PRODUCT BRAND CAMPAIGN
BRONZE WINNER
"Homeless, not Worthless" Advocacy Campaign
Agency: Publicis Manila
Client: Nestle Philippines, Inc.: Pet Care Division
SILVER WINNERS
Operation Smilewich
Agency: JWT Manila
Client: Kraft Foods Philippines Inc.
BEST INSIGHTS & STRATEGIC THINKING
BRONZE WINNERS
Bangon Campaign
Agency: TBWA/Santiago Mangada Puno
Client: United Laboratories Inc.
Coca-Cola Open Happiness Multi-Serve Campaign
Agency: McCann Worldgroup Philippines, Inc.
Client: The Coca-Cola Export Corporation
Nestle Fruit Selection Yogurt - Empowering and Leading Consumers Towards a Healthy Lifestyle
Agency: Publicis Manila
Client: Nestle Philippines, Inc.
Think Positib
Agency: Publicis JimenezBasic
Client: United Laboratories Inc.
Sobrang Cheesy Campaign
Agency: Publicis JimenezBasic
Client: Fresh n' Famous Foods, Inc.
Toblerone's National Thank You Day
Agency: GeiserMaclang Marketing Communications, Inc.
Client: Kraft Food Philippines
SILVER WINNERS
Ako Mismo
Agency: Tribal DDB
Client: PLDT-SMART Foundation
Bulilit
Agency: Leo Burnett Manila
Client: Vistaland & Lifescapes Inc.
Magnifico
Agency: Publicis JimenezBasic
Client: Monde Nissin Corporation
Carmencita Esteban Platinum Award
Kainang Pamilya Mahalaga/Bisyo
Agency: Publicis JimenezBasic
Advertiser: Monde Nissin Corporation
Effectiveness Advertiser of the Year Award
Monde Nissin Corporation
Effectiveness Agency of the Year Award
Publicis JimenezBasic
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