Tangrams Strategy & Effectiveness winners revealed at Spikes Asia

Mindshare and CHE Proximity Australia take top honours.

whatsapp 0 whatsapp 0 Facebook 0 Tweet 0 linkedin 0

Tangrams Strategy & Effectiveness winners revealed at Spikes Asia

Mindshare and CHE Proximity Australia emerged as the top agencies at the Tangrams Effectiveness & Strategy Awards, which were presented tonight at the end of day two of Spikes Asia 2019.

Mindshare was named Network of the Year, while Mindshare China won both Media Strategy Agency of the Year and Digital Strategy Agency of the Year. CHE Proximity Australia is the Effectiveness Agency of the Year. Both Mindshare and CHE Proximity also won platinum awards.

All told, the juries awarded two platinum, 15 gold, 27 silver and 30 bronze awards, for a total of 74 Tangrams, from the shortlist of 135 and 444 entries.

Nine agencies won the 15 golds:

Ace Saatchi and Saatchi Philippines
BBDO Thailand
CHE Proximity Australia (3)
Clemenger BBDO Australia
Grey Worldwide Malaysia (3)
Mindshare Australia (2)
Mindshare China
Mindshare India (2)
Mindshare Philippines

A table listing all of the winners, arranged by stream and then category, appears below.

Category	Award	Title	Awardee	Client
Data & Analytics
Analytics Innovation	Bronze	The Adaptive Data Lighthouse	Mindshare India	Lifebuoy
Audience Segmentation	Silver	From the couch to the Coast: Shifting perception for unprecedented ROI	AFFINITY Australia	Tourism Central Coast
Audience Segmentation	Silver	NRMA Safety Hub	CHE Proximity Australia	NRMA
Customer Intelligence	Gold	NRMA Safety Hub	CHE Proximity Australia	NRMA
Customer Intelligence	Bronze	From the couch to the Coast: Shifting perception for unprecedented ROI	AFFINITY Australia	Tourism Central Coast
Data Mining	Bronze	From the couch to the Coast: Shifting perception for unprecedented ROI	AFFINITY Australia	Tourism Central Coast
Data Storytelling	Silver	From the couch to the Coast: Shifting perception for unprecedented ROI	AFFINITY Australia	Tourism Central Coast
Innovative Use of Data Technology	Bronze	The Adaptive Data Lighthouse	Mindshare India	Lifebuoy
Multiple Data Sourcing / Merging	Gold	The Adaptive Data Lighthouse	Mindshare India	Lifebuoy
Multiple Data Sourcing / Merging	Bronze	Otrivin - Cold and Flu Predictor	AFFINITY Australia	Otrivin
Personalisation	Gold	Targeted Ads	BBDO Thailand	JD Central
Response / Real-Time Data	Platinum	The Adaptive Data Lighthouse	Mindshare India	Lifebuoy
Response / Real-Time Data	Silver	Colonel KI - The First Colonel to Conquer e-Sports	Mindshare China	KFC
Digital Strategy
Charities, Public Services & Awareness Messages	Gold	Project Unfriend	Ace Saatchi and Saatchi Philippines	Project Unfriend
Charities, Public Services & Awareness Messages	Silver	Movement for Movement	Mindshare Indonesia	Rexona
Consumer & B2B Services	Platinum	NRMA Safety Hub	CHE Proximity Australia	NRMA
Digital Innovation	Silver	The World's First Smart 1Question Job Interview Bot	SVEN Philippines	Teleperformance Philippines
Digitally Integrated Campaign	Silver	Movement for Movement	Mindshare Indonesia	Rexona
	Bronze	Data Driven Emotion Mapping	Mindshare Vietnam	Clear Men
	Bronze	HSBC Visa Make Family Time More Fulfilling	Wunderman Thompson Singapore	HSBC Singapore
Entertainment, Lifetstyle & Recreation	Bronze	From the couch to the Coast: Shifting perception for unprecedented ROI	AFFINITY Australia	Tourism Central Coast
Food & Beverages	Gold	Colonel KI - The First Colonel to Conquer e-Sports	Mindshare China	KFC
Mobile	Gold	DOMEX CERTIFIED CLEAN TOILETS	Mindshare Philippines	Domex
	Silver	Influence the Influencer	Mindshare China	Castrol
	Silver	Movement for Movement	Mindshare Indonesia	Rexona
	Bronze	Nike World Cup: Daring China’s teenage footballers to be the best!	Mindshare China	Nike
Social	Silver	Project Unfriend	Ace Saatchi and Saatchi Philippines	Project Unfriend
Social	Bronze	Sangobion Symptom Patrol	Ace Saatchi and Saatchi Philippines	Sangobion IRON+
Video	Silver	Project Unfriend	Ace Saatchi and Saatchi Philippines	Project Unfriend
Video	Bronze	The Algorithm Agent	TBWA\Hong Kong	Standard Chartered Bank
eCommerce
Consumer Electronics & Accessories	Bronze	Mind Your Language	WATConsult India	Racold by Ariston Thermo
FMCG Retail Services	Silver	KFC Christmas Pocket Store	Isobar China	KFC
Mobile & Apps	Silver	KFC Christmas Pocket Store	Isobar China	KFC
Mobile & Apps	Bronze	Nike All-Star Weekend: Better than Broadcast	Mindshare China	Nike
User Experience	Bronze	KFC Christmas Pocket Store	Isobar China	KFC
Effectiveness
Branded Content	Silver	Cover for their Overconfidence	CHE Proximity Australia	RACV
Branded Content	Bronze	Oyster Kanji Dictation	I&S BBDO Japan	Hiroshima Oyster
Consumer & B2B Services	Gold	NRMA Safety Hub	CHE Proximity Australia	NRMA
Consumer & B2B Services	Silver	Cover for their Overconfidence	CHE Proximity Australia	RACV
Entertainment, Lifestyle & Recreation	Gold	Tesco - Unforgetable Bag	Grey Worldwide Malaysia	Tesco
Food & Beverages	Silver	Oyster Kanji Dictation	I&S BBDO Japan	Hiroshima Oyster
Food & Beverages	Bronze	Calci-Add with Parmesan	Wunderman Thompson Japan	Kraft / Morinaga
Innovative Use of Media	Gold	Tesco - Unforgetable Bag	Grey Worldwide Malaysia	Tesco
	Silver	Cover for their Overconfidence	CHE Proximity Australia	RACV
	Bronze	The McDelivery Pin	Leo Burnett Philippines	McDonald's
Insights / Strategic Thinking	Gold	NRMA Safety Hub	CHE Proximity Australia	NRMA
	Silver	The Adaptive Data Lighthouse	Mindshare India	Lifebuoy
	Bronze	Cover for their Overconfidence	CHE Proximity Australia	RACV
	Bronze	Oyster Kanji Dictation	I&S BBDO Japan	Hiroshima Oyster
	Bronze	Calci-Add with Parmesan	Wunderman Thompson Japan	Kraft / Morinaga
Marketing Campaign for National Brand Development	Silver	Coca-Cola Faces of the City	McCann Worldgroup China	Coca-Cola Coke
	Bronze	A Revelation of Trends	BBDO China	Alibaba/Tmall
	Bronze	The Adaptive Data Lighthouse	Mindshare India	Lifebuoy
Other FMCG	Bronze	Myer - Naughty or Nice Bauble	Clemenger BBDO Australia	Myer
Pharmaceuticals, Beauty Products, Cosmetics & Toiletries	Gold	The Adaptive Data Lighthouse	Mindshare India	Lifebuoy
Small Budget Marketing Campaign	Silver	Oyster Kanji Dictation	I&S BBDO Japan	Hiroshima Oyster
Small Budget Marketing Campaign	Bronze	Care Label	Dentsu China	GU
Sustained Success	Gold	Overtaking the classics to become Australia's favourite beer	Clemenger BBDO Australia	Great Northern
Media Strategy
Charities, Public Services & Awareness Messages	Bronze	Men, you're not talking, so try ticking.	BCF Dentsu New Zealand	The Movember Foundation
Digital Media	Silver	Monty: The World's First AI Predictive Commentator	Mindshare Australia	Fox Cricket
Entertainment, Lifestyle & Recreation	Gold	Monty: The World's First AI Predictive Commentator	Mindshare Australia	Fox Cricket
Food & Beverages	Bronze	Colonel KI - The First Colonel to Conquer e-Sports	Mindshare China	KFC
Household Products & Services	Bronze	Less Screen Time, More Play Time	Mindshare Vietnam	OMO
Integrated Use of Media	Bronze	Ovaltine – Empower Kids’ Happy Exploration	Mindshare Vietnam	Ovaltine
Media Innovation	Gold	Tesco - Unforgetable Bag	Grey Worldwide Malaysia	Tesco
	Gold	Monty: The World's First AI Predictive Commentator	Mindshare Australia	Fox Cricket
	Bronze	Colonel KI - The First Colonel to Conquer e-Sports	Mindshare China	KFC
Mobile	Silver	HsuFuChi Chinese New Year Memory Train	Mindshare China	HsuFuChi
	Silver	The Adaptive Data Lighthouse	Mindshare India	Lifebuoy
	Silver	DOMEX CERTIFIED CLEAN TOILETS	Mindshare Philippines	Domex
Phamaceuticals, Beauty Products, Cosmetics & Toiletries	Silver	The Adaptive Data Lighthouse	Mindshare India	Lifebuoy
Small Budget Media Campaign	Silver	Project Unfriend	Ace Saatchi and Saatchi Philippines	Project Unfriend
Social	Bronze	Project Unfriend	Ace Saatchi and Saatchi Philippines	Project Unfriend
Sponsorship & Event Marketing	Silver	Colonel KI - The First Colonel to Conquer e-Sports	Mindshare China	KFC