Taobao Mall hires Ye Peng as China vice president

Ye was previously the chief operating officer of Baidu, which he left in January this year for personal reasons. His was also the country general manager for China at Apple from 2005 to 2008. Before that, Ye was the vice president for Asia Pacific at Motorola.

Zhang will return to the full time role of chief financial officer role for Taobao.

“With his extensive experience in sales, marketing and business operations, Ye Peng will help further drive the development of Taobao Mall's comprehensive e-commerce infrastructure, and build on the achievements of Daniel and his team,” said Jonathan Luk, CEO and president of Taobao.

Alibaba Group is aggressively growing the Taobao Mall brand this year, and on a global level. The e-commerce platform appointed Zenith Media and Lowe in China in September. Taobao Mall is also going entering into the TV shopping space with Wasu Television Taobao Mall this summer.

Taobao Mall is the B2C platform within Taobao. Brands such as adidas, Uniqlo, Proctor and Gamble, Lenovo, Dell, Li Ning, Kohler and Samsung have all launched official online retail storefronts at the Mall.