Jane Leung
Sep 17, 2010

Tequila Digital Shanghai hires digital veteran Scarlett Lok

SHANGHAI - Scarlett Lok (pictured) has been appointed by Tequila Digital in Shanghai as head of digital in reporting to Ian Thubron, group president at TBWA Greater China.

Tequila Digital Shanghai hires digital veteran Scarlett Lok

Lok returns to TBWA following a previous role as group account director at TBWA Chiat Day and Tequila in the United States.

She specialises in brand building, acquisition programmes, CRM and loyalty programmes. She has also managed multi-channel partnerships and co-marketing programmes at former agencies.

Lok was most recently the group account director at RGA New York in charge of the L’Oréal Paris business account. She also spent time at RGA’s China office at the start of her career.

Her 18 years' digital experience also include integrated and digital managerial positions at Y&R and OgilvyOne.

Lok said she is excited to return home to China. “Living in this digital world of constant change, our disruption philosophy and integrated model is the perfect solution to help clients with their marketing challenges by reaching and staying connected with consumers at all relevant touchpoints,” she said.

Tequila Digital in Shanghai counts McDonald’s, Wrigley, Pernod Ricard, Standard Chartered Bank, Visa, Nivea, Shanghai Tang and UNICEF among its portfolio of clients.

Earlier this month, TBWA Shanghai reinforced its senior management by appointing TBWA Beijing GM Emiko Nagai as regional business director and Karyn Kuo as business director.

Source:
Campaign China

Related Articles

Just Published

1 day ago

Documentary on McCann copywriter Ilon Specht makes ...

Specht is behind the iconic L’Oréal slogan, ‘Because I’m Worth It’ created during the ‘Mad Men’ era.

1 day ago

Why it's a great time to be an indie right now

Brands are searching for faster, nimble agencies that really understand the nuances of cultural behaviour.

1 day ago

Publicis scoops Coca-Cola media in North America

WPP has lost the account after a closed review.

1 day ago

A tale of two holding companies: WPP and Publicis

WPP’s loss of the Coca-Cola North America media biz to Publicis is a wake-up call for the former to beef up its media capabilities.