Half a year ago, the international carrier promoted itself through a traveler-themed campaign. ‘Senses’ is a celebration as the airline nears its 50th birthday in 2010.
JWT has minimized the presence of the actual airline in the ads, instead emphasising the ‘Thai touch’, as the agency describes it. The ads transform the human senses into the stunning trademark colors from Thai Airways.
The branding campaign is being aired in Europe, the United States and Asia via television, print and digital media channels.
Credits:
Project Senses
Client Thai Airways International
Creative agency JWT Bangkok
Senior creative director Bannanat Chaiyapan
Creative directors Archan Yeesarn, Salinee Hanvareevongsilp
Agency producers Songpon Nakboonnont, Anant Anantaverapunt
Media agency Mindshare
Production company Film Factory
Exposure Television, print, online
JWT has minimized the presence of the actual airline in the ads, instead emphasising the ‘Thai touch’, as the agency describes it. The ads transform the human senses into the stunning trademark colors from Thai Airways.
The branding campaign is being aired in Europe, the United States and Asia via television, print and digital media channels.
Credits:
Project Senses
Client Thai Airways International
Creative agency JWT Bangkok
Senior creative director Bannanat Chaiyapan
Creative directors Archan Yeesarn, Salinee Hanvareevongsilp
Agency producers Songpon Nakboonnont, Anant Anantaverapunt
Media agency Mindshare
Production company Film Factory
Exposure Television, print, online
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