Benjamin Li
Sep 10, 2013

The Gate Shanghai drives off with Volvo S60 account

SHANGHAI - The Gate Shanghai has secured the creative business for the Volvo S60 model in China after a competitive pitch against two other 4A agencies in July, including Arnold, the incumbent global lead creative agency for Volvo.

The Gate Shanghai drives off with Volvo S60 account

According to an industry source close to the client, the Volvo S60 is the first locally produced model to be launched in China under the Volvo banner, and is the first launch since the Geely Group completed the acquisition of Volvo worldwide.

Michael Dee, the chairman and CCO of The Gate Greater China, who previously helped to win Volkswagen’s creative account when working for DDB China, commented, “It’s our great honour to have this opportunity to work with Volvo. Our teams have demonstrated passion and quality work throughout the pitch process. The strength of The Gate Shanghai is to put together senior excellent talents and to simplify the internal working process to ensure our talents can focus on delivering outstanding work in a highly efficient way. “

Dee pointed out that this is the first auto client that The Gate has won, as the agency is keen to diversify its client base from finance to other industries. However he declined to provide further details about the launch of the new car in China.

Besides Volvo, The Gate has served other brands such as Philips and Elis since earlier this year.

Source:
Campaign Asia

Related Articles

Just Published

48 minutes ago

Igniting the spark: A how-to-guide for finding ...

Here’s how one native designer brings her full self to her creative work — and how you can, too.

18 hours ago

40 Under 40 2024: Mamaa Duker, VML

Notable achievements include leading VML through a momentous merger, helping to reel in big sales, and growing WPP’s ethnic and cultural diversity network by a mile.

18 hours ago

Will you let your children inherit a world without ...

A raw, unflinching look at the illegal wildlife trade, starring Ray Winstone, will force you to confront the horrifying truth... and act.

19 hours ago

Campaign CMO Outlook 2024: Why marketers still want ...

In the second part of the Outlook series, global marketers weigh in on Amazon Prime’s move into ad-tier streaming, how video-on-demand will reshape strategies, and where it's still falling short.