Thoughtful China Media launches ad-industry talk show

The 15-minute online series will be released each Tuesday on the Thoughtful China website as well as on dedicated channels on Tudou.com and Youtube.com. IT aims to provide insights into different issues that marketers face when doing business and building brands in China, through discussion and debate with marketing, advertising and media industry leaders.

In the latest episode “Women to watch: breaking the glass ceiling,” Wang conducts a one-on-one interview with Laura Desmond, CEO of Starcom MediaVest Group, and then hosts a panel discussion with WeiWei Chen, chairman and CEO of Leo Burnett Group Shanghai, Jean Lin, Isobar’s CEO, Asia-Pacific and global chief strategy officer, and Kitty Lun, chairman and CEO of Lowe China.

The episode examines the challenges facing women in business and compares China to the West in women’s ability to climb corporate ladders, gain acceptance in senior business circles and get hired for global positions.

In upcoming episodes, Wang will look at 'Working with Weibo', ‘Tiger mom consumers’, among other topics.

Bruce Ryde, GM of Hotel Indigo Shanghai on the Bund, Harvey Davis, VP of event management of ESPN, Eric Lai, sports marketing manager of Converse China, T.R. Harrington, founder and CEO of Darwin Marketing, Eugene Chew, digital marketing consultant, and Scarlett Lok, head of digital of TBWA\Tequila Shanghai are among the the interviewees and panel line up for the show.

“There are so many changes in our industry in China at the moment that it is great to have the opportunity to discuss and share these through the program, Wang said, “I look forward to addressing a range of topics that are impacting our industry and the way we approach business.”

A Shanghaiese native with a consulting career in Singapore, where Wang led local and regional public relations activities for many multinational companies including Apple, Qantas, Diageo and Ben & Jerry’s (Unilever). Wang also worked with MTV Networks Asia, where she assisted in the launch of the MTV Mobile department and MTV’s global alliance with Motorola.