Benjamin Li
Mar 6, 2013

Times Square commemorates 10th anniversary of Leslie Cheung's death

HONG KONG - To commemorate the 10th anniversary of the death of Hong Kong's iconic film and pop star Leslie Cheung, Times Square Mall in Causeway Bay has launched a 'Miss you much Leslie' tribute exhibition to engage his fans and share his extensive entertainment work with the public.

Times Square is honouring iconic Hong Kong film and pop star Leslie Cheung
Times Square is honouring iconic Hong Kong film and pop star Leslie Cheung

The exhibition is a collaboration between Times Square and Fun Entertainment, which handles the licencing of Cheung’s showbiz products.

A spokesperson for Times Square said Cheung’s sudden death left numerous music and movie fans feeling lost; a decade has passed, but his songs and charisma continue to live on in the hearts of many. 

 
Cheung, commonly known as Gor Gor (哥哥), meaning elder brother, committed suicide on 1 April, 2003 by leaping from the 24th floor of the Mandarin Oriental Hotel. He wrote in a suicide note that he had been suffering from depression.

The exhibition consists of three zones covering his music, stage performance and film careers. It will run from 28 March to 1 May. 

A mini movie theatre in the Times Square piazza will show Cheung's films and interview clips of renowned artists and directors. There will also be a display of movie posters and books from the early days of his acting career.

The music and concert zones in the second floor atrium will feature a large, transparent archway housing over a million paper cranes sent in by Leslie’s fans from all over the world, as well as a 5 metre-high statue of Cheung and a number of costumes worn by the star in his concerts.

“Leslie is an iconic international pop star from Hong Kong, who is still beloved by many die-hard fans in Hong Kong and abroad," the spokesperson added. "He is part of the Hong Kong’s pop culture, so we are using the public space of our mall for the exhibition to showcase his past works for public appreciation."

The exhibition deliberately avoided any brand endorsements in order to avoid it becoming "too commercial", the spokesperson said.

Leung was Pepsi’s first brand ambassador in Asia-Pacific in 1988, and also fronted campaigns for Café de Coral and Konica, among others.

 

 


 

Source:
Campaign China

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

2 hours ago

40 Under 40 2024: Nishant Shekhar, Havas Media Network

Shekhar stands out for his impact on both data-driven marketing and for mentoring the next generation of talent within his agency.

3 hours ago

Why CTV and retail media could transform digital ...

Connected TV will be crucial for boosting customer conversions and brand impact in 2025, while Hong Kong will also see a rise in search spending on e-commerce, driven by growing confidence in retail media, predicts the Trade Desk's Chris Ngan.

3 hours ago

The CMO's MO: Agoda's global CMO on why the future ...

Say goodbye to generic travel ads. Agoda's Matteo Frigerio, talks about using AI to craft personalised video ads that speak your language, whisper your dreams, and ignite your wanderlust. Much like a pocket-sized AI travel agent.

4 hours ago

Havas Media Network names Singapore CEO and SEA ...

Dentsu Media’s Singapore MD Pankaj Nayak joins Havas effective immediately.