Marketing Analysis
Rahul Sachitanand
Jul 14, 2022

Tottenham Hotspurs rides digitalisation, personalisation to retain fans

With a multitude of entertainment options, the 130-year old club has a fight on its hands to keep consumers—especially millennials—interested in the club, says executive director Donna-Maria Cullen.

A Tiktok video featuring Son Heung-Min notched up a million views overnight.

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