Byravee Iyer
Jul 30, 2013

Touch 'n Go selects Grey Group Malaysia for repositioning

KUALA LUMPUR - Malaysia-based prepaid card company Touch 'n Go has appointed Grey Group Malaysia to handle its brand repositioning initiative, following a three-way pitch held in May.

Touch 'n Go's cards can be used for highway tolls, parking, movies and other transactions.
Touch 'n Go's cards can be used for highway tolls, parking, movies and other transactions.

It is believed that Mindbender and Dentsu were the other agencies that pitched for this campaign. Previously, Touch ‘n Go handled its advertising and marketing communications internally, Campaign Asia-Pacific has learned.

As part of this repositioning, Grey Group Malaysia is tasked with creating awareness of the company’s multiple payment platforms while keeping its look and feel consistent across all touchpoints.

The communications plan will be rolled out in August through social media networks, as well as radio, digital and activation campaigns.

Source:
Campaign Asia

Related Articles

Just Published

12 hours ago

Yannick Bolloré: ‘AI is a powerful creative partner’

Ahead of Cannes Lions, the chief executives of the 'big six' holding companies and senior leaders give their views on a range of topics relating to creativity and business. Today, it’s the turn of Havas' chief executive and chairman, Yannick Bolloré.

15 hours ago

Hilton readies ‘connected story’ in latest Asia ...

Amid Hilton's ambitious growth plans and a fresh campaign with Bollywood star Deepika Padukone, Campaign sits down with Hilton’s VP of marketing and loyalty to chat about the challenges of marketing a myriad of hotel brands to Asia's diverse audiences.

16 hours ago

2025 Cannes Contenders: Angie Tijam-Tohid's top bets

Havas Ortega Group's executive creative director handpicks work with meaningful social impact that could win a Lion next week at Cannes.