Staff Reporters
Aug 20, 2010

Tribal DDB tipped to win digital business for Hong Kong Jockey Club

HONG KONG – The Hong Kong Jockey Club (HKJC) is believed to have appointed Tribal DDB for a digital branding project to attract new clients.

Tribal DDB tipped to win digital business for Hong Kong Jockey Club

The pitch started back in November 2009 with a result expected in April 2010. The long overdue result has been pending ever since. The account is reported to be worth approximately US$516 000.

Arc, MRM, OgilvyOne and Publicis Modem were some of the agencies shortlisted in April. Sources indicates that Tribal DDB and OgilvyOne have both worked on other projects for HKJC before.

The motivation behind the review was to develop a new campaign to attract new clients to the races following a 30 per cent decline in profit posted for 2009.

Separately, HKJC is currently also looking for a creative agency to handle its racing marketing business for the 2010/11 season.

In August, the horse racing, sporting and betting entertainment organisation confirmed it has partnered with Hong Kong publisher Ren Publishing to launch its redesigned membership magazine Badges.

Source:
Campaign Asia

Related Articles

Just Published

52 minutes ago

Estée Lauder skincare brand says think twice about ...

The Ordinary is encouraging consumers to avoid ‘flashy sales and irrational buying.’

59 minutes ago

How American brands are making it easier—or ...

Brands from Lyft to Krispy Kreme are offering Election Day specials as Americans turn out to choose between Donald Trump and Kamala Harris.

18 hours ago

40 Under 40 2024: Eddie Morton, Sandpiper

Leveraging his journalism and communications expertise, Morton has propelled Sandpiper’s health to new heights, earning three promotions in three years.

19 hours ago

Biti's Hunter 'steps forward' in new branding campaign

REBRANDING EXERCISES: The Vietnamese footwear brand taps Dentsu Redder to resonate with a new generation through its new streetwear-inspired offering.