SYDNEY - The Australian government has extended for another two years the master media contract held by UM Australia since 2002.
The decision by the Department of Finance and Deregulation means that UM will continue to handle all media planning and buying duties for the government into 2014.
"We will continue to perform at the highest levels and deliver superior outcomes in our tasks ahead for the Australian government," Mat Baxter, chief executive officer of UM Australia said in a statement.
UM declined to reveal the value of the contract.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
DeepSeek has dominated headlines and the discussions over AI for the past week. But what impact will it have on marketing?
Evans has demonstrated dynamic leadership as managing director at Zeno Singapore, driving client wins, revenue growth, and championing team welfare and women’s advancement in just eight months.
The editorial team is slithering away for a short break, but we'll be back with our newsletters and ready to charm on January 31st.
CMO Carrie Palin reveals why consumer trust, impact-readiness surrounding AI, and in-person connection might be the keys to sustain the company’s future.
