SYDNEY - The Australian government has extended for another two years the master media contract held by UM Australia since 2002.
The decision by the Department of Finance and Deregulation means that UM will continue to handle all media planning and buying duties for the government into 2014.
"We will continue to perform at the highest levels and deliver superior outcomes in our tasks ahead for the Australian government," Mat Baxter, chief executive officer of UM Australia said in a statement.
UM declined to reveal the value of the contract.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Yandex Ads’ Sergey Ustinov on how the adtech firm is leveraging verticals like gaming, the B2B sector, and travel to connect APAC based brands with an otherwise inaccessible audience from Russia and the CIS countries.
.jpg&h=268&w=401&q=100&v=20170226&c=1)
PHD retains the overall lead, as Omnicom Media Group sees an end-of-year boost from Tata Motors' win, and Publicis Media rockets to the sixth spot.
As we celebrate the winners and finalists of these now-global awards, we look at how they began, what they stand for, and why they’re important.
.jpg&h=268&w=401&q=100&v=20170226&c=1)
With a Golden Globe nomination secured even before its release, the record-breaking series returns on December 26, backed by Netflix’s boldest marketing push yet.
.png&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
