It also won the Grand Prix for its campaign for local dairy brand Dutch Lady. That client was awarded Advertiser of the Year.
With another four gold medals, two silver medals and two bronze medals, Universal McCann was the most awarded agency during the presentation event on 1 July. Mindshare Malaysia won two gold medals, three silver medals and four bronze medals, while Vizeum Media Services won two gold medals, three silver medals and a single bronze medal.
Prashant Kumar, CEO of Universal McCann Malaysia, said its winning formula was all about "truth, love, and curiosity".
"Our curious culture gives us the courage to think different, challenge our clients, and fight for what we believe in,” he said.
Organised by Media Specialists Association, the Malaysian Media Awards saw 330 entries across 12 media innovation categories. A jury of over 40 members judged the entries.
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