A spokeswoman for Universal McCann said market-specific details of the business are not yet available but the agency will service the account in Asia-Pacific, as well as the US, UK and France.
According to reports, the appointment follows a shortlist round that also included Mindshare. Burberry launched the review in October when agency sources suggested Burberry sought to consolidate its global marketing.
The business will be centred around Burberry’s autumn/winter 2010 advertising campaign due to launch in June.
Over the past few months, the fashion label has ramped up its global marketing initiatives.
In October, Burberry held a pitch for a digital agency to lead an overhaul of its global website as part of the brand’s plans to place greater focus on digital marketing.
In 2008 the brand awarded its media buying and planning duties for its China and Hong Kong accounts to Maxus.
Burberry has continued to experience booming sales in Asia. Sales in countries such as Japan have jumped by a fifth in the past three months due to the popularity of expanded ranges of shoes and childrenswear introduced across the globe.
According to reports, the appointment follows a shortlist round that also included Mindshare. Burberry launched the review in October when agency sources suggested Burberry sought to consolidate its global marketing.
The business will be centred around Burberry’s autumn/winter 2010 advertising campaign due to launch in June.
Over the past few months, the fashion label has ramped up its global marketing initiatives.
In October, Burberry held a pitch for a digital agency to lead an overhaul of its global website as part of the brand’s plans to place greater focus on digital marketing.
In 2008 the brand awarded its media buying and planning duties for its China and Hong Kong accounts to Maxus.
Burberry has continued to experience booming sales in Asia. Sales in countries such as Japan have jumped by a fifth in the past three months due to the popularity of expanded ranges of shoes and childrenswear introduced across the globe.
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