VeNA opens Hong Kong office, led by Georgina Elrington

The new Hong Kong office, open now, follows VeNA’s Singapore office, which opened in February.

“As consumers increase their want for video content online, so does the migration of TV dollars to video advertising,” James Zipeure, the company's COO, told Campaing Asia-Pacific. “To accommodate a seamless transition of revenue dollars, we must be able to support advertisers and agencies with not only the appropriate sales and strategic support but more importantly technology, product innovation and operational resource across all Asia regions.”

According to the latest data from VeNA, the growth of online video advertising for 2013 will be above 50 per cent compared with 2012 figures, with a projected compound annual growth rate of 39 per cent over the next four years.

Elrington will be a key executive in the VeNA network and mainly focus on managing the increasing technology and product needs of both advertisers and publishers, according to the company.  

Prior to the new role, Elrington was working on Asia-Pacific business development for Adconion Media Group. She has extensive high-level operations management experience with REA Media Group and News Limited in Australia. She was also on the Standards and Guidelines Council of IAB Australia and the Australian lead for Admonsters.