GLOBAL - Leo Burnett chairman and CEO Tom Bernardin and chief creative officer Mark Tutssel recently sat down with Campaign in the second of four interviews with global industry leaders launching on Campaignasia.com this week.
Here is what Leo Burnett frontmen Mark Tutssel and Tom Bernardin had to say about Asia's position in the advertising market, a global network led out of Asia, looking 10 years ahead, the next generation of leaders and their best boss to date.
Watch Campaign's interview with Euro RSCG's David Jones, published yesterday.
Catch industry heavyweights JWT's Bob Jeffrey and BBDO's Andrew Robertson and David Lubars responding to the same questions this week on Campaignasia.com.
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Besides the US and the UK, all other geographies which includes APAC grew by 43.6%
The grades are in for Campaign Asia's 22nd annual evaluation of APAC agency networks. Subscribe to read our detailed analyses.
Amid challenging markets, BBDO is leaning on its creative capabilities while developing new technology skills to adapt to the new world of marketing, but this is still a work in progress.
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