GLOBAL - Leo Burnett chairman and CEO Tom Bernardin and chief creative officer Mark Tutssel recently sat down with Campaign in the second of four interviews with global industry leaders launching on Campaignasia.com this week.
Here is what Leo Burnett frontmen Mark Tutssel and Tom Bernardin had to say about Asia's position in the advertising market, a global network led out of Asia, looking 10 years ahead, the next generation of leaders and their best boss to date.
Watch Campaign's interview with Euro RSCG's David Jones, published yesterday.
Catch industry heavyweights JWT's Bob Jeffrey and BBDO's Andrew Robertson and David Lubars responding to the same questions this week on Campaignasia.com.
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A Japanese PR agency and their client cooked up a Spikes Asia Award-winning campaign by tackling a common cooking complaint—sticky gyoza. This is how they did it.
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The tech company’s recent changes could result in a surge in unmoderated and unfortunate content, underscoring the need for advertisers to again be mindful about where they spend their dollars, writes Sarah Thompson.
The change to the global guidelines will apply across WPP's operations.
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This course correction is not merely expedient; it’s the right move for Meta, its shareholders, advertisers, and audiences alike, argues Ramakrishnan Raja in his forthright analysis.
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