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Opinion: Jaguar’s rebrand might actually be a masterstroke

3 hours ago

Ellen Widdup

Opinion: Jaguar’s rebrand might actually be a ...

I’m going to go against the grain here and say I think Jaguar’s new rebrand is a genius move.

PR makes the leap to Bluesky—but what’s the verdict so far?

4 hours ago

Evie Barrett

PR makes the leap to Bluesky—but what’s the verdict ...

As social media users appear to flee X in favour of the aptly named alternative—Bluesky—PRWeek UK asks comms pros how they’re finding the new platform in its early days of popularity.

Burson hires Edelman’s Taj Reid as global chief creative officer

4 hours ago

Jess Ruderman

Burson hires Edelman’s Taj Reid as global chief ...

Reid replaces Simon Shaw in the role.

Will the Coca-Cola ad deter brands from using AI in film?

4 hours ago

Shauna Lewis

Will the Coca-Cola ad deter brands from using AI in ...

Social media users have criticised the brand's use of AI in its 'Holidays are coming' ad.