TAIPEI - Watsons Taiwan has confirmed that Pilot PR has been appointed as its new PR agency, effective 1 September.
The appointment came after a competitive pitch in July against five other agencies. The year-long contract covers all corporate and brand PR. The agency will focus on building the brand's image as a leading health and beauty company through media and stakeholder relations including communications and events.
Pilot PR’s client portfolio includes Pizza Hut, Chow Seng Seng and LG.
Previously Watsons Taiwan used worked with OTE Communication Consultants (奧堤公關).
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
.jpg&h=268&w=401&q=100&v=20250320&c=1)
.png&h=268&w=401&q=100&v=20250320&c=1)
.jpg&h=268&w=401&q=100&v=20250320&c=1)
A pair of updates from Google see the tech giant attempt to gain a further foothold in the battle for AI-powered search supremacy.
YouTube owner sent a 'cease and desist' letter to Barb and Kantar Media.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Candid conversations on growth, AI and the cultural trade-offs of scaling brands, with more than 100 marketers in the room.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Meta reports double‑digit year-on-year revenue growth, with advertising once again accounting for almost all of the top line.
