pizza hut
Yum China hands $400 million media account to Publicis
EXCLUSIVE: The KFC and Pizza Hut parent-company has ended its 26-year relationship with GroupM in China, becoming the third brand to do so in recent months.
Asia-Pacific Power List 2021: Thomas Chen, Yum China
After years in fintech marketing, this CMO now leads the digital enhancement of marketing and consumer experience efforts for the forward-thinking fast food giant.
A most superlative roasted goose pizza
In a new campaign by Ogilvy, Pizza Hut collaborates with Hong Kong restaurant Yung Kee to release a ridiculously named limited-edition pie.
Pie, purpose and pandemic: Pizza Hut's pan-Asia pan-pizza plan
Pizza Hut’s APAC chief brand officer Pankaj Batra discusses marketing spend, how the brand spices up its market-specific offerings, learnings from Covid, and his belief that pizza is the ultimate egalitarian food.
And then there were eight (cheeses)
Tasty little ad celebrates the 10th 'Cheesiversary' of a Pizza Hut Singapore favourite, the Cheesy 7, even though the pizza is now inaccurately named because it has eight cheeses.
How Pizza Hut Taiwan and Appier used AI to optimise online ordering
CASE STUDY: A machine-learning system helped hit the right customers with a popup discount offer, increasing conversion rates by 15%.
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