Why the brand interest in Pinterest?

Among social-media giants racing for advertising dollars, Pinterest is shaping up as the dark horse.

Pinterest hasn’t grabbed as many headlines as companies like Twitter and Facebook. Nevertheless, its powerful following—notably with women and millennials—is likely to garner more attention from savvy brands.

The company raised $200 million in capital investment last February and is valued at $3.8 billion or more, depending on whom you ask. What’s more, Pinterest accounts for a formidable 23 percent of global social-mediated e-commerce. Add in 65 million unique users per month, and it's clear Pinterest could be the next big thing in advertising.

Read the full article on Campaign US.