Whybin TBWA names new head of planning in Melbourne

Bresciani was formerly head of planning at Lowe London. He has also worked at Goodby, Silverstein and Partners and BMP DDB London. His client experience includes brands such as Budweiser, HP, NAB, Stella Artois, Unilever and Volkswagen.

The agency’s current head of planning, Paul Mayes, steps up to the role of executive planning director.

Mayes described Bresciani as an “inspiring collaborator”. He will lead global planning for ANZ Bank.

Bresciani’s appointment follows the recent hires of Damian Royce as digital creative director and Paul Reardon as executive creative director.