Kate Nicholson
May 6, 2011

Whybin TBWA Tequila expands creative with two new hires

SYDNEY - Whybin TBWA Tequila has announced today a further two new senior creative hires for the Sydney office; Asheen Naidu and Daryl Corps, who join the team as creative heads.

Asheen Naidu and Daryl Corps
Asheen Naidu and Daryl Corps

Naidu’s 14-year career has taken him through high profile agencies in South Africa, Singapore, New York and most recently, The Campaign Palace in Sydney where he was deputy creative director. His work has won numerous awards including five Cannes Lions and an ADC Gold.

Corps has arrives from London where he started his career with AMV BBDO and was quickly promoted to the board at just 26 years old. From there, he founded the creative hot shop Lunar BBDO, AMV’s sister agency, before joining Anomaly London in 2009. He’s been in D&AD Annual 20 times and was on the Black Pencil Jury in 2010.

Since the beginning of 2011 the Whybin TBWA Tequila creative department, under the leadership of Matty Burton and Dave Bowman, has undergone a rapid expansion in order to resource several more recent large client wins including IAG brands.

A total of 11 new creative staff started this year with the intention of expanding the department’s capacity and its range of capabilities across digital, shopper marketing, PR, promotions, direct and traditional advertising.

Additional 2011 creative hires at Whybin TBWA Tequila in Sydney include creative director Gavin McLeod, art director Julia Elton-Bott, copywriter Jol Temple, creative heads Peter Galmes and John McKelvey, copywriter James Ross-Edwards, art director Derek Anderson, senior writer Dean Hamilton and art director Hannes Ciatti.

Dave Bowman, joint ECD, said of the recent hires, “We’ve got a lot of very senior talent under one roof now and each brings with them their own range of unique experiences and skills. As a result, we’re in a lot of spaces most agencies simply aren’t right now and that’s exciting for us. It also feels great to look around the department and feel intimidated by the creatives here.”

Source:
Campaign Asia

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