Wildlife Reserves appoints Icon for Bird Park, Zoo and Night Safari

Icon is charged with overseeing the communications business for Wildlife Reserves Singapore’s entities including the Jurong Bird Park, Night Safari and Singapore Zoo, and managing the launch of the river-themed park, River Safari, which is scheduled to open in 2012.

The independent agency is charged with promoting Wildlife Reserves’ attractions both locally and regionally, and highlighting the company’s mission to raise conservation awareness.

Icon, which has offices in Singapore and Sydney, works with clients including Acer, adidas, Boeing, Carlson Hotels Worldwide and Siemens.