This One100 TV dating show was first broadcast on Eastern Sateliite TV in May 2010. The latest season was recorded in front of a live audience at the end of Febuary and will go on-air in March this year.
Wincasting Digital Media is working alongside China Telecom to develop online and mobile applications in order to extend the TV programme to mobile and online. Chairman of the agency Richard Hsiung said the TV content will be distributed via internet cafes, purpose-built social media applications and mobile platforms.
As Wincasting is also the promotion and advertising partner for the China Youth Federation (CYF), an alliance of over 20,000 internet cafes across China, Hsiung said they have placed CYF executive director Sam Woelm on One100 to promote his company. Olympic swimmer Zhang Ye Han is also featured on the show to manage the match making alongside Woelm.
He added, “The Beijing government is promoting the concept of ‘three-channel integration of TV, internet and mobile’, and we are doing just that."
In addition, the agency launched a new mobile game, Rohan, for the South Korean game publisher YNK Korea for the TV show. Wincasting are developing and will operate the mobile applications and virtual currency programme for the client.
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