Staff Reporters
Mar 12, 2012

Wunderman wins Robomaid Australia

SYDNEY - Wunderman has been appointed as agency of record for Robomaid Australia, which markets a line of self-sufficient vacuum cleaners.

Wunderman wins Robomaid Australia

The company has retained Wunderman, without a pitch, as strategic partner for all of its advertising and marketing, including data and analytics.

Robomaid will be looking to Wunderman to help expand its business, according to Emma Hodge, sales and marketing manager of Robomaid Australia. "Our engagement with them so far has been impressive, and their ability to cater to a fast-moving industry is perfect for our needs,” she said.
 
The agency plans to help the brand move from challenger status to that of leader with the use of smarter analytical marketing, said Jo Lloyd, Managing Director of Wunderman. “We’re delighted to partner with such an innovative, results-driven brand," Lloyd added.
Source:
Campaign Asia

Related Articles

Just Published

22 hours ago

IPG unites agencies and clients under all-in-one ...

The move forms part of a larger trend for holding companies to break down information silos across their agencies and partners with shared platforms.

22 hours ago

Superloop wants to set Aussies free from slow internet

The campaign urges Australians to stand up to their expensive internet providers by bringing back an iconic meme from the early 2010’s: planking.

23 hours ago

Move and win roundup: Week of October, 21

Your Monday marcomms news starts here: leadership shakeup at JCDecaux ANZ, McDonald's, Australia's third largest advertiser launches a creative review, plus Clemenger's talent grab, and luxury brand wins for We Red Bridge communications.

23 hours ago

GroupM wins Honor’s global media account, taking ...

EXCLUSIVE: The contract will run from 2025 to 2028, with an option for a one-year extension.