News Advertising Technology
Jessica Heygate
Sep 22, 2023

Wunderman Thompson develops tech to analyse emotional responses to ads

Creative testing solution studies micro expressions to determine which elements of a video ad users pay the most attention to.

Photo: Getty Images.

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+852 3175 1913

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

The untapped potential of OTT for Singapore marketers

1 The untapped potential of OTT for Singapore marketers

Unilever CEO: 'Spend on social will jump from 30% to 50%'

2 Unilever CEO: 'Spend on social will jump from 30% to 50%'

Why so many are leaving adland to embark on 'solopreneurship'

3 Why so many are leaving adland to embark on 'solopreneurship'

HSBC’s CMO on using Hong Kong as a backdrop to storytelling

4 HSBC’s CMO on using Hong Kong as a backdrop to storytelling

Havas and Moonfolks form media alliance in Indonesia

5 Havas and Moonfolks form media alliance in Indonesia

Bitter chocolate: The fallout of a poorly planned promo on Chocolate Finance's reputation

6 Bitter chocolate: The fallout of a poorly planned promo on Chocolate Finance's reputation

Coca-Cola media business contract lies between Publicis and WPP

7 Coca-Cola media business contract lies between Publicis and WPP

WPP and Bain mull sale of Kantar Worldpanel data division for $6.5 billion

8 WPP and Bain mull sale of Kantar Worldpanel data division for $6.5 billion

Zachary Lim to helm IPG Mediabrands Singapore after Wavemaker stint

9 Zachary Lim to helm IPG Mediabrands Singapore after Wavemaker stint

Too old for the party, too young to leave—the paradox of middle age in advertising

10 Too old for the party, too young to leave—the paradox of middle age in advertising

Related Articles

Why creativity remains at an all-time premium
May 4, 2024

Why creativity remains at an all-time premium

Is dot-AI the new dot-com?
Jul 17, 2024
Sabrina Guttman

Is dot-AI the new dot-com?

Tech AI won’t kill creativity, but it might kill the planet
May 18, 2023
Malcolm Poynton

Tech AI won’t kill creativity, but it might kill ...

Tech platforms attribute recent growth spurts to AI-powered performance products
Aug 15, 2023
Jessica Heygate

Tech platforms attribute recent growth spurts to ...

Just Published

Documentary on McCann copywriter Ilon Specht makes global streaming debut
1 day ago
Eric Berger

Documentary on McCann copywriter Ilon Specht makes ...

Specht is behind the iconic L’Oréal slogan, ‘Because I’m Worth It’ created during the ‘Mad Men’ era.

Why it's a great time to be an indie right now
1 day ago
James Connelly

Why it's a great time to be an indie right now

Brands are searching for faster, nimble agencies that really understand the nuances of cultural behaviour.

Publicis scoops Coca-Cola media in North America
1 day ago
Lucy Shelley

Publicis scoops Coca-Cola media in North America

WPP has lost the account after a closed review.

A tale of two holding companies: WPP and Publicis
The Information
1 day ago
Cecilia Garzella

A tale of two holding companies: WPP and Publicis

WPP’s loss of the Coca-Cola North America media biz to Publicis is a wake-up call for the former to beef up its media capabilities.