Yahoo Pulse integrates Facebook feeds across 15 Yahoo sites

GLOBAL - Yahoo has announced the relaunch of Yahoo Pulse offering privacy tools and a central dashboard to manage Facebook feeds.

Yahoo Pulse
Yahoo Pulse
Yahoo Pulse, launched in October 2008 as Yahoo Profiles, lets users integrate Facebook feeds on the Yahoo network of sites.

The relaunched service offers improved privacy settings and provides people with a central dashboard aggregating real time updates from social networks, starting with Facebook. 

“We are bringing all of these elements together to give people one simple, trusted place to share information and connect. It’s key to helping Yahoo extend our reach and increase engagement,” said Cody Simms, senior director of social platforms and Yahoo Developer Network (YDN) at Yahoo.

According to social media site Mashable, the privacy menu will apply to multiple services. The feature will be an important draw given Facebook's recent privacy issues.

Mashable adds that the privacy angle is also pertinent when you consider the privacy errors that hindered the launch of competitor service Google Buzz. "Those faux pas and the lack of Facebook integration prevented Buzz from becoming a killer application. Pulse is Yahoo’s answer to Buzz; maybe it learned from its rival’s mistakes," the article stated.

According to a Yahoo press statement, Yahoo offers simple controls so that everyone can change who sees their updates, or turn off their updates stream at any time.

Source:
Campaign Asia

Related Articles

Just Published

48 minutes ago

The devastating comms impact of a Trumpian ...

With uncertainly looming over social media, PR heads lament the rise of misinformation and emphasise the endurance of earned and owned media.

1 hour ago

Lunar New Year goodies: APAC's best Year of the ...

Presenting the first crop of our annual roundup of LNY advertising from 2025.

2 hours ago

Here's a thought: Bigger isn’t always better

As the industry grapples with the Omnicom-IPG merger, The Effectiveness Partnership's Warwick Cairns and Gurdeep Puri question why agency mega-groups seem intent on stifling creativity and extinguishing the very spark clients value most.

2 hours ago

Publicis Groupe taps McCann exec Amit Sutha as ...

Sutha, formerly president and global chief client officer at McCann Worldgroup New York, will now helm Publicis Groupe’s creative, media, and data operations in Malaysia. His appointment takes effect January 20.