Staff Reporters
Jun 12, 2012

Y&R Singapore names managing director

SINGAPORE - Y&R Singapore has promoted Melvin Kuek as its managing director.

Melvin Kuek
Melvin Kuek

He was previously the chief client officer, a position he has held since joining Y&R Singapore in November 2011. He has more than 15 years experience in advertising and marketing, working on brands such as Changi Airport, ExxonMobil, M1, McDonalds and the National Trade Unions Congress (NTUC) at agencies DMB&B, DDB and TBWA.

The announcement was made by Sanjay Bhasin, chief executive officer Southeast Asia of Y&R, who has also named Adeline Chang as regional account director and Zach Wong as account director.

“We look forward to continued growth with Melvin at the helm,” Bhasin commented. “We also welcome Adeline and Zach on board, they are valuable additions to the team who both bring extensive account experience to Y&R.”

Chang was most recently with Dentsu. With more than nine years of experience in traditional advertising as well as digital marketing, Chang has worked wth clients like CapitaLand, IKEA, G2000, Toyota, Uniqlo, HPB and Ministry of Manpower. She started out at local shops Mandate and 3-Sixty Brand Communications before joining DDB and Tribal DDB.

Joining from Tribal DDB, Wong also previously worked with Ogilvy & Mather Singapore. Among the clients he has worked with are Changi Airport, McDonalds, StarHub, American Express and Intercontinental Hotel Group.

Related Articles

Just Published

3 hours ago

The anti-trend trend: How Starbucks aspires to use ...

THE CMO'S MO: Inspired by Apple, Starbucks Asia's marketing head, Samuel Fung, is blending tradition and innovation with a back-to-basics approach to build loyalty in a competitive market.

3 hours ago

STB partners with NBA to attract fans from the region

The Singapore Tourism Board seeks to make the city state an attractive destination for sport fans, as it looks further afield to boost its ambitious goals for inbound visitors.

4 hours ago

X partners with Magnite to boost programmatic ad sales

Magnite joins Google and PubMatic as official third-party sellers of X’s ad inventory which can help fill unsold inventory and attract more advertisers.

4 hours ago

Love looks different in Asia now, and so should ...

More people in Asia are choosing singlehood; it’s time brands moved beyond dated romantic tropes to catch up with times for V-Day marketing, argues this writer.