BANGKOK – Y&R Thailand has won the launch of DTAC’s 3G service in Thailand.
A strategic and creative pitch was conducted between the client’s two current agencies Creative Juice G1 and Y&R, with Y&R winning the business.
Y&R has handled DTAC’s other creative work for the past eight years. DTAC is one of the leading telecommunications providers in Thailand.
Thailand is currently one of the few remaining countries in Southeast Asia without 3G.
Y&R will roll out a through-the-line campaign for DTAC 3G within the next few months.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Mak will be succeeded by Guang Cui, currently CEO of Dentsu Creative China, marking the latest in a series of leadership changes across the Group.
Cylndr Seoul’s copywriter and a former theatre actor, Roberto Buhain reveals his unpredictable path from the stage to the world of advertising—complete with half-finished tattoos and a whirlwind of hobbies.
A volleyball aficionado with a knack for adaptability, Afrianto is a passionate marketer who brings agility and responsiveness to evolving consumer needs.
The second iteration of the work targets Singaporeans' love for travel and F1 excitement, showcasing Western Australia's beauty ahead of the Singapore Grand Prix.
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.png&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
