BANGKOK – Y&R Thailand has won the launch of DTAC’s 3G service in Thailand.
A strategic and creative pitch was conducted between the client’s two current agencies Creative Juice G1 and Y&R, with Y&R winning the business.
Y&R has handled DTAC’s other creative work for the past eight years. DTAC is one of the leading telecommunications providers in Thailand.
Thailand is currently one of the few remaining countries in Southeast Asia without 3G.
Y&R will roll out a through-the-line campaign for DTAC 3G within the next few months.
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