Y&R's Sanjay Bhasin expands role in Southeast Asia

Bhasin, who has been with Y&R for 19 years, will oversee all operational activity in Southeast Asia and ensure growth and development across the region. He will remain based in the Y&R Bangkok office.      

Bhasin said he would work to tap into the potential opportunities in the Southeast Asian market.

He said, “In all the noise about India and China and their economic growth, it’s easy to forget that ASEAN has a population that's bigger than the United States and the European Union, and growing economies of its own, offering huge potential for opportunity.”

Bhasin started his career with Y&R in New York in 1993, relocating to Asia in 1999. During his time with the network he has worked with clients including Sony, Citibank, Danone, LG and Caltex in the region, and grew and established country offices in Vietnam, Indonesia and the Philippines.

Matthew Godfrey, president of Y&R Asia, said, “Sanjay has done an amazing job in Thailand both in terms of creative excellence and new business. He has driven double digit revenue growth year-on-year.”

“The office also won two Gold Lions at Cannes last year, for the first time.  I have total confidence in him working with me to achieve the same levels of success across the region,” he added.