BEIJING - Yue Chee Guan, the national ECD of Grey Group China, left the agency on 28 November after a decade of service. Alvin Lim is the new creative chief for the Beijing office, while Attlee Ku remains in charge of Shanghai's creative operations.
Lim is a Singaporean who has worked in the advertising industry for 14 years. He has represented the Greater China region as a juror at award shows including Cannes Lions, Spikes Asia and the New York Festival.
Most recently, he was the deputy ECD for FCB Shanghai in 2013, where he played a vital role in creative leadership for Levi’s and Oreo work. He also led FCB's business wins with Samsung’s Nanjing Youth Olympic Games and Mattel’s Barbie.
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