Staff Reporters
Sep 3, 2019

Zara distances itself from Hong Kong protests amid Chinese furore over store closure

Zara's Causeway Bay store closure on Monday has made the brand yet another target for Chinese internet users.

Zara distances itself from Hong Kong protests amid Chinese furore over store closure

Zara is the latest brand to be forced to clarify its stance amid Hong Kong's ongoing political crisis, after one of its Hong Kong stores was found closed during a city-wide strike on Monday.

Hong Kong protesters planned a two-day general strike on Monday and Tuesday, during which a picture of a Zara store closure notice went viral on Weibo.

Zara's store closure notice at Times Square,Causeway Bay, Hong Kong Source: Weibo user

The notice led many Chinese netizens to claim that Zara is supporting the strike, called by Hong Kong protesters as a rebuke of China, while reaping huge profits from China’s rapid economic development in the past decade.

In response, Zara made a statement on Weibo on Monday night, saying it “never supports strikes, nor does it make relevant statements or actions.”

“Zara embraces China’s sovereignty and territorial integrity, and has always supported the ‘one country, two systems’ arrangement,” the statement continued.

On Tuesday morning, Zara has become the top trending topic on Weibo, with #Zarastatement garnering over 170 million views in about two hours.

People are split in their discussions under the hashtag, with a small portion calling for a boycott, while most either calling for those Weibo users not to be too sensitive or expressing support for the brand.

One Weibo user named  “扛枪牵狗跟我走” posted: “Please explain why the store closed on Monday. A perfunctory statement can’t appease our anger,” along with a couple of Byebye emojis.

Another user named “樱桃大王0310” commented below Zara's statement: “Closing doors doesn’t mean supporting strikes. It’s simply to avoid losses from chaos and to ensure shoppers’ safety. Zara is definitely an ethical company.”

Early in January 2018, Zara attracted widespread criticism in China after it was found to have listed Taiwan as a country on its Chinese website.

Source:
Campaign Asia

Related Articles

Just Published

21 hours ago

Chinese media rebate corruption probe widens across ...

EXCLUSIVE: Dentsu Media CEO Tommy Li has stepped down and was reportedly in police custody, as China’s media rebate probe expands with as many as 30 people questioned. Former Wavemaker chief client officer Julep Lin has also been arrested in connection with the investigation.

2 days ago

Agency Report Cards 2024: We grade 25 APAC networks

The grades are in for Campaign Asia's 22nd annual evaluation of APAC agency networks. Subscribe to read our detailed analyses.

2 days ago

Agency Report Card 2024: Initiative

After losing marquee clients Amazon and Lego, Initiative faces an uphill battle to rebuild its reputation, leaning on new tools, a "challenger" mindset, and a focus on e-commerce to stay competitive in a rapidly shifting industry.

2 days ago

Global CEO of WPP Media’s Nexus departs

Bidon has been global chief executive at Nexus since April 2022.