Staff Writer
Aug 24, 2011

Zuji expands The Hallway's remit to Asia Pacific

SYDNEY - Online travel provider Zuji has appointed Sydney-based creative agency, The Hallway, to develop its brand in the Asia Pacific region.

Jules Hall, managing partner of The Hallway
Jules Hall, managing partner of The Hallway

The Hallway’s new regional relationship with Zuji Asia Pacific follows its communications planning and creative development work for the brand's “Travel yourcway” campaign in Australia.

“The Hallway developed an impressive communications architecture that reshaped our positioning and competitive angles for the Australian market, delivering a very positive impact on our brand,” said Phang Shueh Chyan, director of marketing for Zuji Asia Pacific. 

The Hallway will focus on extending its success in Australia to Hong Kong and Singapore.

“Zuji operates in an extremely dynamic and fast-moving business,” said Jules Hall, managing partner of The Hallway. “It’s a great testament to our relationship with Zuji that they have entrusted their regional brand to The Hallway. We are thrilled to be extending our remit to include the rest of the region,” Hall said.

 

Source:
Campaign Asia

Related Articles

Just Published

10 hours ago

Generation Greytt: The trillion-dollar market that ...

Armed with unprecedented pocket power and digital savvy, the over-50s are redefining what it means to age. Yet businesses remain fixated on youth, overlooking a demographic that's more adventurous, connected and ready to spend than ever before. Rajeev Lochan opines.

11 hours ago

TBWA dominates in Japan/Korea AOY 2024 awards

Accenture Song and TBWA walked home with multiple metals at the 2024 Campaign Asia-Pacific Agency of the Year awards for Japan and Korea. Check out the highlights here.

12 hours ago

Hong Kong's unique spirit: A 'Never Normal' love ...

Forget dim sums and skyscrapers, over 40 brands and influencers from Hong Kong join forces to embrace the city's chaotic charm, eclectic character, and resilient spirit in an unconventional campaign.

13 hours ago

Global ad spend to hit $1.08 trillion in 2024 as ...

WARC's latest study also reveals tech giants' intensifying dominance of global ad spend and social media leading unprecedented growth—but regulatory headwinds still threaten to reshape this burgeoning landscape.