The Work
Staff Reporters
Jan 14, 2014

Zuji’s ‘kaleidoscope’ makes customised travel easier

SYDNEY - The latest TV spot for online travel-booking agency Zuji Australia, created by The Hallway, uses kaleidoscopic imagery to illustrate how the platform helps users sort through endless travel options.

wide player in 16:9 format. Used on article page for Campaign.

The brightly coloured, animated 30-second TVC spotlights Zuji’s searching tools, which allow users to find the perfect holiday among all kinds of options for flights, hotels, holidays and adventures.

The campaign also includes a 15-second TVC, outdoor ads and a refreshed online booking experience.

 

CREDITS

Agency The Hallway
Creative partner/ECD Simon Lee
Senior art director Dave Lidster
Senior copywriter Josh Aitken
Senior content producer Jacqui Gillies
Head of planning Sophie Price
Project director Astrid Noble
Animation Resolution
Music composition/sound Groove Quantize
Client ZUJI
Marketing manager Melissa Scully
Marketing and communications specialist Millicent Myers
Media agency Maxus

Source:
Campaign Asia

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