In the second part of the Outlook series, global marketers weigh in on Amazon Prime’s move into ad-tier streaming, how video-on-demand will reshape strategies, and where it's still falling short.
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‘Little joys’ and the continued impact of Asia across Western culture cannot be ignored.
Patrasuwan’s marketing philosophy of delivering high-quality food at affordable prices and always keeping the customer at the heart of every decision has led KFC to become the number-one brand in Thailand’s QSR industry.
As a chief strategy and product officer, Shell has extended her remit towards building Zenith’s business, growing its clients’ brands, driving innovation and shaping the industry’s principles to be responsible towards youth.
Catch up on our weekly roundup of people moves and pitch wins, with the latest updates from Havas, Adobe, W Communications, BurdaLuxury, UM and more.
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