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Nicola Merrifield Maisie McCabe
Nov 27, 2024

Campaign CMO Outlook 2024: Why marketers still want more from video-on-demand

In the second part of the Outlook series, global marketers weigh in on Amazon Prime’s move into ad-tier streaming, how video-on-demand will reshape strategies, and where it's still falling short.

Photo: Shutterstock.

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