The Omnicom Advertising Group chief executive explains the value of bringing various agency brands together within one structure, discusses his working style and insists that reports of the industry's demise are greatly exaggerated.
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From creative accolades at Cannes to its signature tech-driven growth, Accenture Song in APAC is well-positioned but needs to further tap into diversity as competition for transformation work intensifies.
Australia-based agency Cocogun has cheekily introduced the ‘am dash’ as a replacement for the em dash which is quickly becoming a symbol of AI-powered writing and content creation.
Catch up on our weekly roundup of people moves and account wins at Ogilvy China, TBWA Hong Kong, Singapore Tourism Board, One Green Bean, Dentsu Creative Isobar, Attivo Group, Syndigo, and more.
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Gomez's recent album release provides a blueprint of what a disruptive social marketing campaign looks like in the age of TikTok and short-form video.
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