The Omnicom Advertising Group chief executive explains the value of bringing various agency brands together within one structure, discusses his working style and insists that reports of the industry's demise are greatly exaggerated.
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The initiative is part of an effort to enhance the on-campus experience.
The campaign was created in-house.
The move marks the end of the FT's long-standing relationship with Essence (now EssenceMediacom)
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Cheung tells Campaign he will focus on scaling social, audience intelligence and automation across the region, as outgoing CEO Nick Handel moves to London to lead MRM UK.
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