Ad Nut
May 29, 2018

Anyone can look good in a Speedo, global campaign says

'Water baby forever', from TMG's Channelzero, celebrates the brand's 90th birthday.

In a new campaign in connection with its 90th birthday, Australian-born swimwear brand Speedo is making an effort to broaden its appeal beyond serious athletes.

'Water baby forever' shows people from various stages of life, and with somewhat varied body types (nothing too crazy though), enjoying the water. And while some of the models are rocking the classic 'banana hammock', there's also a wide variety of swimming costumes on display.

Australia-based Channelzero, a member of The Marketing Group, won the Speedo contract in a competitive pitch in January. The scope covers all creative and content for all channels and markets, with a focus on the UK, China, France, Germany, Spain, USA and Australia.

Fellow TMG agencies One9ninety, Narratrs and DAE also took part in the work, which debuted in Australia last month and is now rolling out globally.

Ad Nut prefers to swim au naturale. Well, to be perfectly accurate about it, Ad Nut doesn't wear clothes at all, unless you count Ad Nut's luxuriously soft and lustrous coat.

Ad Nut is a surprisingly literate woodland creature that for unknown reasons has an unhealthy obsession with advertising. Ad Nut gathers ads from all over Asia and the world for your viewing pleasure, because Ad Nut loves you. You can also see Ad Nut's video debut, check out Ad Nut's Advertising Hall of Fame, or read about Ad Nut's strange obsession with 'murderous beasts'.

 

Source:
Campaign Asia

Related Articles

Just Published

1 day ago

Agency Report Cards 2024: We grade 25 APAC networks

The grades are in for Campaign Asia's 22nd annual evaluation of APAC agency networks. Subscribe to read our detailed analyses.

1 day ago

Agency Report Card 2024: Initiative

After losing marquee clients Amazon and Lego, Initiative faces an uphill battle to rebuild its reputation, leaning on new tools, a "challenger" mindset, and a focus on e-commerce to stay competitive in a rapidly shifting industry.

1 day ago

Global CEO of WPP Media’s Nexus departs

Bidon has been global chief executive at Nexus since April 2022.

1 day ago

Mark Read: 'People are happier when they’re in the ...

WPP’s chief executive spoke at SWSW and touched on hybrid working, the future of the workforce with AI and whether brands will return to X.