Brand World Cup: Korea bests Belgium, although not on the pitch

Promoting its Brand Asset Valuator (BAV), a long-running quantitative study that tracks 50,000 brands in 51 countries, Y&R has prepared a series of head-to-head brand comparisons that parallel matches in the FIFA World Cup. In this instalment, although Korea may have lost to Belgium in last night's action, the outcome is different when it comes to the countries' respective iconic brands.