Benjamin Li
Mar 27, 2012

BT Outward Bound adventure team completes 15km race

British Telecom was one of the corporate sponsors for the 2012 Outward Bound adventure race, which took place 11 March. This year's target for the annual fund-raising event was to raise US$130,000 to help underprivileged young people take part in the Outward Bound program, which encourages personal growth and confidence. The race covered 15km including kayaking, swimming and trail running. In spite of cold and wet conditions, the BT teams won silver and bronze medals.

Related Articles

Just Published

1 day ago

Agency Report Cards 2024: We grade 25 APAC networks

The grades are in for Campaign Asia's 22nd annual evaluation of APAC agency networks. Subscribe to read our detailed analyses.

1 day ago

Publicis Groupe acquires influencer agency Captiv8

Captiv8 will join forces with the group's Influential and Epsilon.

1 day ago

Agency Report Card 2024: EssenceMediacom

In a difficult year underlined by restructuring and turmoil within parent company GroupM, the world’s largest media agency still holds many of the keys to mount a stronger rebound in 2025.

1 day ago

Disney sets sail: VP Sarah Fox on the brand’s ...

With localised strategy, strong fan engagement, and Disney’s knack for storytelling, Cruise Line will make its maiden voyage in December 2025. Campaign speaks exclusively with VP and regional GM Sarah Fox ahead of Campaign 360 next week.