Hong Kong mobile player CSL promotes Mark Liversidge as marketing head

Liversidge joined CSL as director of Consumer Marketing in 2009.

In his new role, Liversidge will report to CEO Jospeh O’Konek. According to a company statement, Liversidge will lead CSL in creating and delivering world-class marketing programmes, including branding and public relations, device and product marketing, research, pricing, merchandising and customer loyalty.

A 12-year telecommunications veteran, Liversidge previously worked as general manager for marketing at Macquarie in Australia. Prior to that, he led Orange in building a major telesales channel and e-commerce in the UK market. He started his telecom marketing career with British Telecom.

“I am delighted to have such an innovative and seasoned marketing partner to work with,” said O’Konek, “Mark’s experience in the industry and within CSL will prove invaluable as the company enters an exciting new era of change by launching 4G in Hong Kong.”