Data Marketing
Feb 7, 2014

DATA POINTS: 2014 Marketers' Outlook Survey

Infographics from the exclusive 2014 Marketers Outlook Survey conducted by Campaign Asia-Pacific in conjunction with Ipsos. Please see the related-article link at the bottom of the page for analysis, methodology and additional 2014 outlook content.

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Omnicom cut 3,000 roles during 2024 ahead of IPG takeover move

1 Omnicom cut 3,000 roles during 2024 ahead of IPG takeover move

Why Tim Hortons went with a hockey theme for its Super Bowl spot

2 Why Tim Hortons went with a hockey theme for its Super Bowl spot

PepsiCo's $200 million investment brings Cheetos back to Indonesia

3 PepsiCo's $200 million investment brings Cheetos back to Indonesia

Dentsu prioritises media in new growth plan following $820 million loss

4 Dentsu prioritises media in new growth plan following $820 million loss

Martin Sorrell on 'lack of strategy' at Omnicom and why WPP should be 'broken up'

5 Martin Sorrell on 'lack of strategy' at Omnicom and why WPP should be 'broken up'

Beloved global creative leader Ari Weiss dies at 46

6 Beloved global creative leader Ari Weiss dies at 46

OMG taps Dentsu exec for Malaysia CEO position

7 OMG taps Dentsu exec for Malaysia CEO position

Top 10 food brands in Southeast Asia

8 Top 10 food brands in Southeast Asia

'The holding company model has been broken for a long time': MediaSense CEO

9 'The holding company model has been broken for a long time': MediaSense CEO

McDonald's Valentine's campaign may make you believe in enduring love

10 McDonald's Valentine's campaign may make you believe in enduring love

Related Articles

80% of brands worried about agency use of gen AI, WFA survey finds
Sep 17, 2024
Alessandra Scotto di Santolo

80% of brands worried about agency use of gen AI, ...

As travel booms, here's how agencies can take flight by harnessing data
Jan 8, 2024
Aleetza Senn

As travel booms, here's how agencies can take ...

Agency Report Cards 2023: We grade 31 APAC networks
Aug 6, 2024
Staff Reporters

Agency Report Cards 2023: We grade 31 APAC networks

Asia-Pacific Power List 2024: Rvisra Chirathivat, Central and Robinson
Oct 8, 2024
Staff Reporters

Asia-Pacific Power List 2024: Rvisra Chirathivat, ...

Just Published

Ballantine’s appoints Lucky Generals as global creative agency
47 minutes ago
Ben Bold

Ballantine’s appoints Lucky Generals as global ...

The incumbent was CBP London.

Skoda’s Elroq takes cues from nature’s cleverest critters
4 hours ago
Ben Bold

Skoda’s Elroq takes cues from nature’s cleverest ...

Developed by FCB London, the global campaign playfully showcases how the world—and all creatures within it—inspire and shape ideas.

APAC ad spend growth pegged at 5.8%, buoyed by SEA
9 hours ago
Staff Reporters

APAC ad spend growth pegged at 5.8%, buoyed by SEA

Dentsu’s latest forecast shows APAC’s ad market surging, led by digital dominance, booming retail media, and rapid growth in programmatic and AI-driven platforms.

It's time to take a stand against bland marketing
10 hours ago
Anathea Ruys

It's time to take a stand against bland marketing

AI can crunch data, but can it truly create magic? Anathea Ruys, CEO of UM Australia, urges brands to use it wisely—or risk fading into the noise.