Mar 17, 2014
DATA POINTS: Multiscreen use in Asia-Pacific
Millward Brown's 2014 AdReaction Report, released today, details Asia-Pacific consumer habits (versus global averages) for factors such as total screen time per day, time spent using multiple screens simultaneously, whether multiscreening is related to what's on TV or not and receptivity to advertising across media. Please see the related-article link at the bottom of the page for more information.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.png&h=334&w=500&q=100&v=20170226&c=1)
Related Articles
.png&h=268&w=401&q=100&v=20170226&c=1)
Dec 9, 2024
The 12-minute window to CTV’s goldmine
.jpg&h=268&w=401&q=100&v=20170226&c=1)
Feb 19, 2025
Should brands compensate consumers for their data?
Just Published
.png&h=268&w=401&q=100&v=20170226&c=1)
3 hours ago
Ramadan 2025: How Indonesians plan to spend, save, ...
Despite economic jitters, nearly half of Indonesians plan to give more to charity this Ramadan, with mosques remaining the top destination for Zakat donations, according to YouGov.
4 hours ago
Canva makes design child's play in W+K Tokyo's latest
Got two minutes? W+K Tokyo wraps the simple truth—design can be easy—in a package of pure, heartwarming charm for Canva.
4 hours ago
Is Jung von Matt’s independence its secret to ...
The indie’s agency’s global and regional leaders sit down with Campaign to unpack their global-meets-local strategy, learnings from its various markets, and the magic of ‘speed’.
.jpg&h=268&w=401&q=100&v=20170226&c=1)
5 hours ago
Here’s a thought: Marketers can sell anything—except...
Despite effectiveness being so high on the agenda, why are marketers still failing to make their case to the C-suite? Gurdeep Puri delves into the industry’s most frustrating paradox.