Etymon Communications treats staff to time out in Hokkaido
All work and no play makes Jack a dull boy, and Hong Kong boutique PR agency Etymon Communications believes the same holds true for PR professionals. The agency took its staff of seven on a five-day incentive holiday to Hokkaido, Japan, last month. The group savoured fresh crabs and sushi, visited a farm, and enjoyed playing in the snow.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Just Published
Apple leads as US dominates Kantar's Top 100 Global ...
As US brands dominate the top 10 in Kantar's BrandZ 2025 ranking, Chinese companies and APAC players like Airtel are rapidly gaining ground, signalling a shifting balance in global brand power.
Microsoft to retire Xandr DSP in favour of an ...
After acquiring the DSP from AT&T in 2021, Microsoft’s priorities began to shift more to the sell side, with AI at the forefront.
Arthur Sadoun calls for ‘different approach’ at ...
Publicis CEO says Lions festival should not just be about 'AI theory' or 'celebrating creativity for its own sake', given the toughest conditions since the pandemic.
From Hiroshima to Hangzhou: How Jagabee and Frugra ...
The Tokyo-headquartered maker of the hugely popular potato fries, Calbee, is tapping into anime fandom and IP collaborations to boost sales and brand affinity in China. Read our interview with CMO Hiroyuki Miyakura.