Giordano's 'Do not read this' shirts support literacy effort

In honor of UNESCO International Literacy Day Monday, clothing retailer Giordano announced support for Room to Read’s 'Do not read this' campaign. The company hopes to raise more than HK$300,000 for the non-profit organisation through the sale of 3,100 limited-edition T-shirts through 10 November. Dominic Irwin, Giordano executive director and CFO, and John Wood, founder of Room to Read, spoke (and read to children) at a launch event at the brand's flagship store in Tsimshatsui.