Le spectacle! Opening of Fred & Farid Beijing

French independent digital creative agency Fred & Farid has opened a second office in China, in Beijing's Sanlitun district, one of the most trendy and dynamic areas of the city. "If Shanghai is the economic capital of China, Beijing is the political, intellectual and cultural capital of the country," according to the agency, which entered the market two years ago. Like FF's campaigns, the new office environs have that touch of French seduction.