Jenny Chan 陳詠欣
Apr 22, 2014

Lincoln sets tone of prestige at Beijing Auto Show 2014

At the Beijing Auto Show that kicked off during the weekend, Lincoln unveiled its MKX Concept, a sport utility vehicle that is styled after "intense study" of the Chinese luxury market over the past three years. The automaker's booth, engineered by Imagination, offered a gated brand environment emphasizing exclusivity and prestige.

Related Articles

Just Published

1 hour ago

Hari Raya 2025: The APAC campaigns you need to see

This year's roundup begins with standout films from Indonesia, Malaysia, Singapore, and Pakistan, with more to come.

2 hours ago

APAC's latest media new-biz spotlight boosted by ...

The region was a hotbed of activity with key movements in India and Indonesia, and China leading local reviews.

2 hours ago

Meta to begin testing Community Notes feature ...

Following its move away from third-party fact-checking, Meta’s Community Notes feature is intended to be less biased and more scalable.

6 hours ago

Former Dentsu APAC heads launch regional B2B ...

EXCLUSIVE: Grove B2B will focus on APAC-wide advisory-to-activation, as the agency hopes to break the traditional legacy B2B model and deliver marketing-as-a-service underpinned by business results.