Marketing
Jenny Chan 陳詠欣
Apr 22, 2014

Lincoln sets tone of prestige at Beijing Auto Show 2014

At the Beijing Auto Show that kicked off during the weekend, Lincoln unveiled its MKX Concept, a sport utility vehicle that is styled after "intense study" of the Chinese luxury market over the past three years. The automaker's booth, engineered by Imagination, offered a gated brand environment emphasizing exclusivity and prestige.

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