Mother's Day marketing approaches

Hipster club Dragon-i in Hong Kong is organizing the “Baby loves mommy" family charity disco on Mother's Day. Groovy kids and their cool parents can enjoy activities and games include a bouncy castle, an arts & crafts station and face painting. A percentage of ticket purchases will be donated to the Hong Kong Juvenille Diabetes Association.

UNICEF is running its 'You too can give your mom measles' ad campaign, featuring outdoor, online and print, with singer Jimmy Barnes and Geoffrey Rush as spokesmen. The campaign warns that giving your mum measles is easy to do and delivers a big impact.

From 1 May to 30 June, including Mother's Day, Sky100 in Hong Kong presents the “Happy family in the sky” event. The highest indoor observation deck in Hong Kong will be offering a range of environment-themed activities and free admission for children and seniors.

HTC in Taiwan released a pink version of the HTC Butterly.

A massage chair makes an indulgent Mother's Day gift, which may explain why Cantopop star and actress Sammy Cheng has replaced Cantopop star and actor Andy Lau as the ambassador for Osim massage chairs. The brand also invited a group of mums dressed in purple shirts to celebrate Mother’s Day in advance at 1 Utama Mall in Malaysia.

Coinciding with international cancer awareness month events and Mother's Day, P&G held a press event on 5 May for the 19th year of its 'Six minutes protect a life' campaign, which emphasises the importance of early breast cancer screening.

For durian-loving mommies in Singapore, Goodwood Park Hotel offers its 'legendary' Durian Mousse Cake.

Tissot and The Star newspaper in Malaysia organised a 'Timeless moment' photo competition to celebrate Mother's Day. YTL Communications is sponsoring a two-night stay in Pangkor Laut Resort for the grand prize, a two-night stay in Majestic Hotel Kuala Lumpur for first prize, and two iPad Mini tablets for second and third.