OOH Danone campaign in Indonesia reads weather patterns

Aqua, a mineral water brand owned by Danone, has teamed up with Moving Walls to launch a DOOH campaign that uses programmatic capabilities to read changes in weather.  When the weather is hot, commuters were reminded to drink up and say hydrated. Moving trucks powered with LED screens used different creatives on weekdays vs weekends.

During the 42 days of the campaign, the brand was said to have reached over 2.5 million potential views and nearly 1.2 million people. Over 50% of those reached were the specific age group audience between 18 to 34 that the brand had initially targeted.